UNDP Goodwill Ambassador Marta Vieira da Silva invites people to donate to the post-Yolanda recovery

Dec 2, 2013

World renowned Brazilian soccer player Marta Vieira da Silva and United Nations Development Programme (UNDP) Goodwill Ambassador launched a video message aiming at inviting people to donate to the recovery process in the areas affected by typhoon Haiyan (locally known as Yolanda).

“I’m asking you to help the Philippines,” says Marta in the video message. “By making a contribution to UNDP, you can help survivors rebuild their lives, and help the Philippines on a path to recovery.”

Marta refers to UNDP recovery programme which started to employ men and women in the affected communities in cash-for-work projects which provide income to the survivors, clear the streets for aid distribution, help revive local economy and prevent disease outbreaks by disposing waste.

These employment schemes start the process of returning to normalcy, they bridge the transition between the humanitarian phase and reconstruction of the disaster area.

The cash-for-work projects are currently operating in:

  • Two schools in Tacloban and Palo
  • Two hospitals in Tacloban
  • The most devastated villages in Tacloban and Roxas
  • Municipal dump site in Tacloban

Marta Vieira da Silva, a Brazilian football striker, is one of the best soccer players in the world. She has won the FIFA Women’s World Player of the Year five years in a row from 2006 to 2010. Known to her fans simply as Marta, she was appointed as a goodwill ambassador in October 2010 to promote international efforts to achieve the Millennium Development Goals (MDGs) with a special focus on women’s empowerment.

Marta is one of eight UNDP Goodwill Ambassadors: footballers Ronaldo, Zinedine Zidane, Didier Drogba and Iker Casillas; tennis player Maria Sharapova; Japanese actress Misako Konno; actor Antonio Banderas and HRH Haakon Crown Prince of Norway.

For more information, please contact:

In Manila:
Stanislav Saling, Spokesperson a.i., UNDP Philippines, stanislav.saling@undp.org,  +639175974744 and Philip Castro, Communications Officer, UNDP Philippines, philip.castro@undp.org, +6329010223
In Bangkok:
Cherie Hart, UNDP Regional Communications Advisor, cherie.hart@undp.org, +66819181564
In New York:
Damian Kean, UNDP Communications Officer, damian.kean@undp.org, +12129066871

In Geneva:
Aziyadé Poltier-Mutal; Tel: +41229178368 aziyade.poltier@undp.org

For broadcast quality version of the public service announcement: Boaz Paldi: boaz.paldi@undp.org or +12129066801

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